Rogers (2018) describes how some employers are ‘ditching old fashioned CVs in favour of highly digital, behaviour-focused strategies for attracting diverse talent.’ She describes various examples of new and innovative recruitment techniques, including:
Of course, as personal branding evolves and becomes more advanced, employers want to embrace those innovations and change their processes too. While some of these ideas might feel overambitious at this stage, they may well be assets you want to aim for at some point in the future. A media kit – with bios, speaking samples and photos.
Harr then goes on to outline seven critical tools that you need to include in your personal branding strategy if you want to achieve the higher levels. Level 5 – Global Superstars The world’s elite experts, Global Superstars have broken out of their niches and become recognised more broadly in their industries.Level 4 – Industry Rock Stars These names are well known across the nation for their niche areas of expertise.They are fairly well known among peers in their area, and they speak and write frequently on their area of expertise. Level 3 – Rising Stars These experts have developed a regional reputation.They are more active in their local business communities, often speaking at business functions and blogging. Level 2 – Local Heroes These individuals are beginning to become known outside their firms.Level 1 – Resident Experts These experts are well respected within their firms (companies/organisations) and by their clients but they have little visibility outside those audiences.Her approach is about maximising visibility, which she categorises in 5 levels: This theme is also picked up by Harr (2018) in her ‘roadmap’ for professionals or experts who want to build their personal brand. Gilbert’s suggestions are particularly relevant if you are trying to build a group of followers, either to market your services to, or to position yourself as an expert in your field. Find the link to her Hootsuite blog in the Further reading section at the end of the week.
Track your progress – use the tools available on your social media platforms to count number of interactions, subscribers, clicks, etc.įor more details about different analytical tools, Sehl (2018) offers a useful guide to beginners using social media analytics.Quora, and use them to spot new trends and find out what’s important to your community. Use these existing communities to test new ideas, e.g. on Facebook, and find out what topics interest them. Leverage social groups – connect with your community, e.g.to reach as wide an audience as possible. Create a mix of blog posts, infographics, videos, slideshows, etc. Find out where your community is active – consider other places where your audience can be reached, e.g.Gilbert (2017) focuses on really understanding your audience or community, and using digital marketing techniques and tools to explore their needs and test new ideas. A hand places a yellow Lego brick on top of a stack of 5 grey ones.
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